Email Marketing
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Email marketing is a digital marketing strategy in which businesses or brands send messages via electronic mail to potential customers or existing customers to promote their products, services, or content. Email marketing is a permission-based marketing method, meaning that recipients have either opted in to receive email communication or have previously interacted with the brand.
Email marketing strategies may include:
- Building an Email List
- Personalization
- Providing Valuable Content
- Promotions and Discounts
- Regular Communication
- Analysis and Improvement
Email marketing is considered an effective digital marketing strategy because it offers personalization, targeting, and measurement capabilities. However, it is important to avoid sending unsolicited or spammy emails. Permission-based and value-focused email marketing strategies yield better results.